Visual Identity

The visual identity is a key element for building the BeNEXT brand.
It defines our corporate characteristics and the value that we promise to customers and society,
under a unified image.

The BeNEXT brand mark symbolizes our philosophy and vision— “A world, forge career and drive change.” —and our mission of “Creating chances for individuals to take next step.” The Passion Red symbolizes our passion to take on challenges and our enthusiasm, and Confidence Gray inspires trust and confidence.

“BE” stands for Become, and the arrow symbolizes a direction. Focus on the negative space behind the arrow and the letter E emerges. The brand mark symbolizes our commitment to keep creating opportunities for people to tackle the next challenge as it comes.